Product piracy is something that strikes fear into the heart of many brand owners. How can printers of packaging and labels help their customers to fight counterfeits? Well, Amazon has invented the ‘Transparency’ service to fight off counterfeiting, which has in turn opened new doors of realm for packaging and labelling industry. Let’s understand how Transparency works and learn what it could mean for the packaging and labelling industry in our new blog post!
The print sector in the form of printed catalogues, price lists or postal mailing campaigns, continues to be an important pillar and these instruments are in demand for individualized addressing (e.g. special advertising campaigns). Therefore, the question arises whether it is possible to apply the same individualization techniques in both the digital and the print sector.