Pixartprinting

"We needed to scale to rapidly increasing volumes, build flexible processes that can pivot on the market’s feedback and adapt to new printing technologies. In the meantime, we had to be conscious about costs to maintain profitability."

Pixartprinting specializes in providing a range of online print services: small format items (magazines, catalogues, postcards, stickers, labels, flyers etc), large format objects (high resolution prints, indoor and outdoor posters, banners, display stands etc), packaging and much more. Today, Pixarprinting has over 900 000 customers across Europe, receives an average of 12 000 orders a day and boasts the largest range of cutting-edge equipment in Europe.

How did Pixart become the leading web-to-print shop in Europe?

At Pixartprinting, they are convinced that the e-commerce landscape has been changing dramatically. They had to cope with a growing product range, bigger volumes, geographically dispersed markets, distributed manufacturing and – on top of all that – demanding customers. Conrado Camacho, Director of Technology at Pixartprinting, illustrates this: "We have to cope with quite some challenges: we need to scale to rapidly increasing volumes, build flexible processes that can pivot on the market’s feedback and adapt to new printing technologies. In the meantime, we must be conscious about costs to maintain Pixartprinting’s profitability." Alessio de Zotti, Manufacturing Software Manager at Pixartprinting, finishes his words: "Luckily, cloud-based computing and partnering with companies that understand these opportunities gives us the chance to scale based on our business needs."

"Cloud-based computing and partnering with companies that understand the opportunities we see, gives us the chance to scale based on our business needs."

Enter License Server

Since 2012, Pixartprinting appeals to pdfToolbox for their production workflows. They have been managing a number of servers on the premises that helps them managing their peak volumes, even though the demand is not stable during the year. With the arrival of License Server, they could finally migrate to a cloud-based infrastructure where they are not bound by a specific set of servers that runs pdfToolbox. Now, they can add or remove servers at will based on the workload.

"With License Server, we can quickly adapt to peaks on demand as well as making an optimized usage of our pdfToolbox licenses."

"With this move, we expect to migrate to a system that can automatically scale up or down, based on the needs on that specific moment. This should provide many advantages, such as cost optimization (we only pay for computing power used). With License Server, we can quickly adapt to peaks on demand as well as making an optimized usage of our pdfToolbox licenses", says Alessio de Zotti.

Pixartprinting has always been investing in automatizing its business processes to be able to serve its customers as best one can while maintaining competitive prices. "We are excited to enforce the partnership with callas software, as their automation technology can help us improving the quality of our support towards customers." With License Server, they can now offer their customers quick and easy access to the best printing solutions.

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